The AIDA formula for persuasive writing

Creating great ads with the AIDA formula The purpose of this article is to explain the principles surrounding the AIDA formula. Extensively used by advertising professionals, the AIDA formula is a tried and proven persuasive writing technique. The formula’s acronym represents: Attention; Interest; Desire; and Action. In the world of marketing, the AIDA formula [...]

By |2022-12-08T12:53:48+10:00December 8th, 2022|Advertising, Digital Marketing, Small Business Marketing|Comments Off on The AIDA formula for persuasive writing

Operant Conditioning: Grow your business by giving away products

Operant conditioning in marketing Although the term may be new to you, the chances are you have been exposed to operant conditioning on many occasions. By the way, operant conditioning is also known as instrumental conditioning. Terminology aside, as far as sales promotional strategies are concerned, operant conditioning has enabled many companies to [...]

Actual, core and augmented product dimensions

Did you know that every product has 3 dimensions? To most people a product is a one-dimensional tangible good or intangible service. In other words, to the broader population a product is nothing more than something we buy. We exchange money and in return we receive a product. To business marketers, however, a product [...]

By |2022-09-06T09:10:30+10:00September 6th, 2022|Advertising, Digital Marketing, Product Management, Small Business Marketing|Comments Off on Actual, core and augmented product dimensions

Avoiding Marketing Myopia in sales, advertising and marketing

What is Marketing Myopia? Marketing myopia is an academic term that dates way back to 1960. In essence, marketing myopia is a common mistake, which is made by newbie sales professionals and marketing communicators. Myopia occurs when a product's features and attributes are sold, rather than the benefits, which the product will actually deliver. We [...]

How to calculate marketing conversion rates

How to calculate conversion rates in marketing Recently, we explained how easy it can be for small businesses to set SMART Objectives. As explained back then, a crucial aspect of goal setting is the need to assign key performance indicators (KPIs) to our goals. You might recall, KPIs are simply performance measurements. And, in the [...]

By |2018-03-19T17:20:04+10:00May 21st, 2016|Advertising, Digital Marketing, Small Business Marketing|Comments Off on How to calculate marketing conversion rates

How to calculate CPM for advertising

How to calculate the CPM formula Most commonly, the marketing and advertising industries use the CPM formula to compare the cost of each promotional medium. The CPM formula acronym represents cost per mille, with mille meaning thousand by Latin definition. Because of this, and for obvious reasons, it is sometimes called the CPT formula. The [...]

By |2016-12-10T00:17:31+10:00May 11th, 2016|Advertising, Digital Marketing, Small Business Marketing|Comments Off on How to calculate CPM for advertising

Cost-plus pricing formula explained + free calculator

Cost-plus pricing formula explained Many small businesses — particularly those in the retail sector — set their selling prices using a cost-plus pricing strategy. The popularity of cost-plus pricing strategy is mainly attributed to the concept’s ease of use. Although it is the most commonly used price-setting method, it does have some drawbacks. In particular, cost-plus [...]

By |2016-12-10T00:36:59+10:00April 27th, 2016|Advertising, Product Management, Small Business Marketing|Comments Off on Cost-plus pricing formula explained + free calculator
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