Creating great ads with the AIDA formula The purpose of this article is to explain the principles surrounding the AIDA formula. Extensively used by advertising professionals, the AIDA formula is a tried and proven persuasive writing technique. The formula’s acronym represents: Attention; Interest; Desire; and Action. In the world of marketing, the AIDA formula [...]
Did you know that every product has 3 dimensions? To most people a product is a one-dimensional tangible good or intangible service. In other words, to the broader population a product is nothing more than something we buy. We exchange money and in return we receive a product. To business marketers, however, a product [...]
Conducting a PEST Analysis using our free template What is a PEST analysis? A comprehensive PEST analysis encourages small business owners to critically examine the external marketing environments. These environments surround their firm's operations. These environments contain forces — all of which can positively or negatively affect their business. The forces we examine, as part [...]
Free Blank SWOT Analysis Template in Word Most people with a background in business or marketing will have heard of the term, SWOT analysis. But, what exactly is a SWOT analysis and how do we go about the task of creating one using a SWOT analysis template? To answer the first part of this [...]
What is Personal Branding? Personal branding isn't new. As a matter of fact, the concept of personal branding has been around for many years. Nonetheless, it's only been over the past seven years or so that it has gained the recognition it rightfully deserves. Personal branding is now regarded as a genuine and effective [...]
What is Marketing Myopia? Marketing myopia is an academic term that dates way back to 1960. In essence, marketing myopia is a common mistake, which is made by newbie sales professionals and marketing communicators. Myopia occurs when a product's features and attributes are sold, rather than the benefits, which the product will actually deliver. We [...]
How to set and achieve goals - the SMART way Goals are vital for business and personal success. But, for such a simple concept, why do so many managers fail to achieve them? Of course, one common reason is the goal-setter's lack of commitment and determination toward achieving the goal. Another is not knowing how to [...]
How much money should I spend on marketing my business? A common question we’re asked is: “How much should I spend on marketing my small business?” And to be honest, it’s a question we really don’t enjoy answering. There are several reasons for this. First, there is no definitive answer to this question, because every [...]
How to calculate conversion rates in marketing Recently, we explained how easy it can be for small businesses to set SMART Objectives. As explained back then, a crucial aspect of goal setting is the need to assign key performance indicators (KPIs) to our goals. You might recall, KPIs are simply performance measurements. And, in the [...]
How to calculate the CPM formula Most commonly, the marketing and advertising industries use the CPM formula to compare the cost of each promotional medium. The CPM formula acronym represents cost per mille, with mille meaning thousand by Latin definition. Because of this, and for obvious reasons, it is sometimes called the CPT formula. The [...]
