Small Business Marketing News
Stay up to date with the latest small business marketing tips, news and ideas.
Read about all things to do with marketing and digital marketing.
Product Life Cycle (PLC) Management
The 5 stages in the product life cycle (PLC) curve In a similar way to how our economy goes through the stages of recession, followed by recovery and ultimately back to prosperity (the […]
The AIDA formula for persuasive writing
Creating great ads with the AIDA formula
The purpose of this article is to explain the principles surrounding the AIDA formula. Extensively used by advertising professionals, the AIDA formula is a tried and proven persuasive […]
Operant Conditioning: Grow your business by giving away products
Operant conditioning in marketing
Although the term may be new to you, the chances are you have been exposed to operant conditioning on many occasions. By the way, operant conditioning is also known as […]
Actual, core and augmented product dimensions
Did you know that every product has 3 dimensions?
To most people a product is a one-dimensional tangible good or intangible service. In other words, to the broader population a product is nothing more than […]
How to conduct a PEST analysis • COVID-19
Conducting a PEST Analysis using our free template
What is a PEST analysis?
A comprehensive PEST analysis encourages small business owners to critically examine the external marketing environments. These environments surround their firm’s operations. These environments contain forces […]
Understanding the buyer decision making process
Consumer buying decision-making process
When it comes to marketing goods or services, understanding your customers buying decision-making process matters. Amazingly, many small businesses fail to recognise how important it is to understand their customers buying […]
Free SWOT Analysis template + SWOT Analysis example
Free Blank SWOT Analysis Template in Word
Most people with a background in business or marketing will have heard of the term, SWOT analysis. But, what exactly is a SWOT analysis and how do we go […]
Personal branding tips for Australians
What is Personal Branding?
Personal branding isn’t new. As a matter of fact, the concept of personal branding has been around for many years. Nonetheless, it’s only been over the past seven years or so […]
Is my refund policy legal? Understanding your customers’ rights
Refunds, repairs and replacements | Knowing your customers’ rights As an Australian small business owner or manager, it is very important that you understand and respect your customers’ rights to refunds, replacements and repairs.
Scenario: Let’s say […]
Customer service strategies, they’re not rocket science
Customer service strategies and standards Customers are the lifeblood of every business. Regardless of the nature of the organisation, or the industry in which it operates, a company’s success depends upon its customers. For this […]
Avoiding Marketing Myopia in sales, advertising and marketing
What is Marketing Myopia? Marketing myopia is an academic term that dates way back to 1960. In essence, marketing myopia is a common mistake, which is made by newbie sales professionals and marketing communicators. Myopia […]
How to calculate a break-even point analysis
How to calculate a break-even point A break-even analysis is used to calculate a break-even point. The term, break-even, means the point at which a product’s sales volume generates neither a profit nor a loss. That is, sales […]
How to set and achieve SMART objectives
How to set and achieve goals – the SMART way Goals are vital for business and personal success. But, for such a simple concept, why do so many managers fail to achieve them? Of course, one […]
How much should I spend on marketing?
How much money should I spend on marketing my business? A common question we’re asked is: “How much should I spend on marketing my small business?” And to be honest, it’s a question we really […]
How to calculate marketing conversion rates
How to calculate conversion rates in marketing
Recently, we explained how easy it can be for small businesses to set SMART Objectives. As explained back then, a crucial aspect of goal setting is […]
How to calculate CPM for advertising
How to calculate the CPM formula Most commonly, the marketing and advertising industries use the CPM formula to compare the cost of each promotional medium. The CPM formula acronym represents cost per mille, with mille […]
Cost-plus pricing formula explained + free calculator
Cost-plus pricing formula explained Many small businesses — particularly those in the retail sector — set their selling prices using a cost-plus pricing strategy. The popularity of cost-plus pricing strategy is mainly attributed to the concept’s […]
Why do some businesses use loss leader pricing?
Loss Leader Pricing Strategy Over the years, Loss Leader Pricing (also known as leader pricing) has proven to be an extremely effective pricing strategy. This is especially true for retailers and wholesalers of consumer goods.
In fact, […]
7 content marketing tips for Australia
Content marketing strategy for Australia In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your […]
A dual distribution strategy can grow your business
Using a dual distribution strategy to grow your business Small business owners often find the task of identifying new marketing opportunities especially challenging. After all, much of their time is spent running their […]